Projects } TBK Capital

FunCarts - Supermarket Shopping Made Easier

Aisleworx is an existing export business that’s been providing electronic shopping carts to supermarkets here in New Zealand, Australia and the U.S. for the last 9 years. Their U.S. market is now by far the largest with over 90% of its sales taking place there.

Aisleworx is an existing export business that’s been providing electronic shopping carts to supermarkets here in New Zealand, Australia and the U.S. for the last 9 years. Their U.S. market is now by far the largest with over 90% of its sales taking place there.

It has had over 30 million customers using various versions of its carts in some of the biggest retail chains in the world.

It has won many industry awards including New Zealand Exporter of the Year in 2007 and Entrepreneur of the Year in 2009.  It is already a profitable business with total sales for year ending December 2016 of $3 million.

Now with the current boom in the (DOOH) Digital Out Of Home advertising market, Aisleworx has the opportunity to expand its current cart business into a global digital media business. Its success will be greatly enhanced by the facts that:

  • Aisleworx has long term contracts with three of the largest retail groups in the word that represent over 5,000 locations and has worked with all of the top 10 U.S. supermarket chains.
  • It has developed proprietary technology that turns each cart into a mobile digital billboard.
  • It has international experience in operating electronic shopping carts. 

See PWC Global Media and Entertainment Outlook for a detailed report on DOOH.

The Aisleworx FunCart

See their latest FunCart which not only solves the problem of bored and irritable children when parents are supermarket shopping, but also enables Aisleworx to introduce a new media profit centre. It shares in advertising revenue by turning shopping carts into miniature moving billboards, which promote brands and products while shoppers are making their buying decisions.

The cart features an internal screen that entertains children aged between 2 and 6, and an external screen that targets the oncoming shoppers as the carts are taken around the store with triggered advertisements at the various locations brands are displayed.

Each FunCart is loaded with various playlists of up to 15 x 9 second brand messages that play in a loop. This builds awareness culminating in a triggered call to action as the cart closes in on the featured brands at different locations in the store.

The entire program is controlled by an on-board computer, which communicates in live time - via the internet of things - to central cloud based servers that manage the cart service program and update the media files.

Future plans for the FunCart include providing directions to the user of the cart where to find items on their shopping list, and specials the store is promoting at that time.

The Potential Market

There is already a huge demand by brands wanting an effective way to reach shoppers as they shop. Aisleworx is already working with some of the largest brands in the world including Unilever, Huggies and Colgate Palmolive, all of which are existing advertisers using Aisleworx’s carts. See promotional video.

It is currently rolling the FunCart program into three of the largest U.S. retailer groups - Safeway, Kroger’s and Albertsons - which alone consist of 5,000 stores. With each cart generating an estimated US$5,000 in media sales, once fully rolled out, Aisleworx media sales could be in excess of US$100 million.  And this at a gross margin of over 50%!

The Offer

Aisleworx already has 26 shareholder groups representing over 100 individual shareholders. It is looking to complete an existing capital raise by seeking a further $500,000 in preference shares on top of the $1,100,000 already raised. The $500,000 represents 8% of all the shares in the company which would bring the total new capital raised to $1,600,000 which is equal to 25.8% of the company.

The directors’ intention is to pursue a trade sale at the appropriate time and have already received interest in that respect.

For further information and a copy of the Information Memorandum  email or call me on +649 307 3257 or +6421 902 901.


The above investment is not an offer of financial products that requires disclosure under the Financial Markets Conduct Act 2013 (Act) and is available only to wholesale investors as defined by that Act. It is intended for distribution only to selected people to whom, under the relevant laws, it can be lawfully distributed. It cannot be distributed in any other jurisdiction, or to any other people. It is not an offer or solicitations in any jurisdiction in which such offers or solicitations are not authorised, or in which the person making such offers or solicitations are not qualified to do so, or to any person to whom it is unlawful to make such offers or solicitations. Any representation to the contrary would be unlawful. No action has been taken by any person that would permit a public offering in any jurisdiction where action for that purpose would be required.



John Paine B.Sc., Dip BIA
TBK Capital Limited
Level 10
120 Albert Street
Auckland 1010, New Zealand
Phone +64 9 307 3257
Fax +64 9 309 4519
Mobile +64 21 902 901


For more information, please click the contact button below to send us a message.


⇑ back to top