Projects } TBK Capital

Established Business - Capital Update

Skin Alive is a New Zealand business first launched in 2008 by Grant Lawrie to develop a new range of specialised sun protection skincare products, designed and manufactured in New Zealand, for the UV intense New Zealand market. See their New Zealand website.

Skin Alive is a New Zealand business first launched in 2008 by Grant Lawrie to develop a new range of specialised sun protection skincare products, designed and manufactured in New Zealand, for the UV intense New Zealand market. See their New Zealand website.

All their products have received the Australia/New Zealand Standard, International Protocol Standard (European Colipa Standard) and the FDA protocol standard and are registered with U.S. FDA. Skin Alive Limited, as a company, is also a registered member with the FDA.  

Capital Raising - International Expansion

The business is now in a major growth phase in New Zealand, Europe and the U.S.A, and wishes to raise working capital to fund inventory against existing and expected orders and provide marketing support for its new markets in Australia, Brazil, South Africa, China, Vietnam, Singapore and South Korea.

Grant has recently acquired a cornerstone shareholder to join the board of directors and provide extra working capital in return for 10% of the shares in the company. He now wishes to raise a further $480,000 for approximately 30% of the company leaving himself with 40% and other foundation shareholders 20%.

The objective of the capital raising is to prepare the business for a trade sale in 3 - 5 years' time.

The Products and Markets

The Skin Alive products consist of a variety of SPF 30+ and SPF 50+, creams, sticks, lip balms and sprays, with each product supplied in containers which suit each individual markets requirements. The New Zealand sunscreen market is about NZ$20 million per annum.

Skin Alive now has official access to two of the largest consumer markets in the world, Europe and the U.S.A. In Europe, amongst the Big 5 European countries, France remains the largest market for sun care products, with €401 million market value in 2011. Italy follows with €366 million, the UK with €280 million and Germany €191 million. In Spain, sales of sun care products are forecast to grow 4.1% this year (2013), ahead of France, Germany and Italy. The USA sun care market is worth US$1.8 billion (2014) and this market is increasing consistently by 4% per year.

The Global market was in excess of US$8.7 billion in 2013. Here the main trend during 2013 was the increase in baby and child-specific sun care products. This category (within baby and child-specific products) grew by an extraordinary 40% in value in 2013, up from 30% growth in 2012.

Social Media Marketing

Skin Alive makes extensive use of social media as well as company websites for marketing and sales.   Site addresses are too numerous to list here but are given in the IM. The Skin Alive products are also available on a variety of websites internationally.

Financial Projections

Detailed financials and financial projections are given in the Information Memorandum. These show revenues increasing from $815,000 this financial year to $2.5 million in 2018, $5.5 in 2019, and $8.8 million in 2020.

For a copy of the Information Memorandum reply to this email or call me on +64 9 307 3257 or +64 21 902 901.

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The above investment is not an offer of financial products that requires disclosure under the Financial Markets Conduct Act 2013 (Act) and is available only to wholesale investors as defined by that Act. It is intended for distribution only to selected people to whom, under the relevant laws, it can be lawfully distributed. It cannot be distributed in any other jurisdiction, or to any other people. It is not an offer or solicitations in any jurisdiction in which such offers or solicitations are not authorised, or in which the person making such offers or solicitations are not qualified to do so, or to any person to whom it is unlawful to make such offers or solicitations. Any representation to the contrary would be unlawful. No action has been taken by any person that would permit a public offering in any jurisdiction where action for that purpose would be required.

Cheers

JP


John Paine B.Sc., Dip BIA
TBK Capital Limited
Level 15, BDO Building
120 Albert Street
Auckland 1010, New Zealand
Phone +64 9 307 3257
Fax +64 9 309 4519
Mobile +64 21 902 901
Email john.paine@tbkcapital.co.nz


 

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